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CRYSTAL CRUISES ENJOYS RECORD BOOKING WEEK
Los Angeles, June 3, 2009 – Crystal Cruises announced
record bookings for the week ending June 2 – the highest booking
week since the luxury line expanded its “All Inclusive – As You
Wish” program. The number of guests booking and revenue was
more than 100% higher than the average weekly totals since the
beginning of 2009.
The surge of interest has been strong for both close-in cruises
and those more than a year out, including notable increases for
summer cruises aboard
Crystal Symphony
and
Crystal Serenity in the Baltic and Mediterranean, fall
cruises in New England/Canada and
Europe, and
winter South
America.
“It’s very positive to see such a strong response to Crystal’s
promotions,” said Gregg Michel, president of Crystal Cruises.
“Guest satisfaction has been very high and the
travel agent
community has been very supportive of our programs.
Luxury travelers appreciate enriching experiences, abundant
choices, consistency of reputation, and extraordinary value.”
In the past two weeks, Crystal has hosted its top producing
travel agents at a festive Awards Gala, launched its elegant new
website, and has enjoyed tremendous response to its All
Inclusive – As You Wish messaging that offers credits good for
any spa treatment,
any vintage wine, any Crystal Adventure ashore and most
everything else on board.
Crystal’s All Inclusive – As You Wish promotion offers up to
$1,000 per person spending credit allows guests to customize
their cruise experience on nearly every 2009 and 2010 itinerary;
Celebration Savings extend up to $1,500 savings per person on
most 2009 Mediterranean and Baltic itineraries and
Crystal Symphony
South America voyages; Crystal Family Memories promises a
free berth and a host of bonus perks and credits for groups.
For 2010, Crystal is celebrating its 20th Anniversary with gifts
of savings:
* All Inclusive – As You Wish – Shipboard credits on every
individual voyage in 2010. Most cruises offer $2,000 per
couple, all the way up to $10,000 per couple for the full World
Cruise;
* 20th Anniversary Fares – Up to $3,000 per couple savings on
all Mediterranean and
Northern Europe
voyages booked by December 31, 2009;
* Birthday Bonus! – Book your 2010 birthday cruise by December
31, 2009 and save 50% on a future
Crystal cruise taken before your next birthday.
The Crystal Assurance Plan provides enduring value that has
resonated with discerning travelers.
“Guests have been particularly reassured by the fare protection
of our CAP program,” adds Michel. “If someone books a 2009 or
2010 Crystal cruise and the fare for that stateroom category is
later reduced, the guest will be protected at the reduced fare.
It’s a respectful way to treat your valued clientele.”
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