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Copyright Silversea Cruises
(March 18, 2008)
Silversea Cruises, known for its exotic
worldwide itineraries, luxurious all-suite
accommodations, gracious service and sumptuous
gourmet cuisine, has been named the Number-One
overall luxury cruise line by high-net-worth
consumers in the 2008 Luxury Brand Status
Index (LBSI) survey, topping 19 other
well-known cruise companies, including
traditional, expedition and river cruise
lines.
The LBSI survey
from the independent New York-based Luxury
Institute reports that respondents who would
recommend Silversea say it is "by far the best
in cuisine, service and luxury" and they
comment on the "classy personalized
experiences."
"This is a
tremendous honor for us," said David Morris,
Silversea's executive vice president of
worldwide sales and marketing. "To receive
this exceptional recognition from wealthy
consumers is further validation that we are
succeeding in our efforts to deliver an
ultra-luxury vacation experience of
unsurpassed quality."
The results of
the LBSI survey come at a time when Silversea
is expanding its fleet. Preparations are
underway for the June 2008 launch of its first
luxury expedition ship, the
Prince Albert II, and currently
under construction at Fincantieri's
Ancona shipyard is the 540-guest,
all-suite Silver Spirit, scheduled to
join the fleet in December 2009. Renowned
Italian architect Giacomo Mortola is
overseeing the design of the 36,000-ton,
ultra-luxury vessel
About the Luxury
Brand Status Index:
The proprietary
Luxury Brand Status Index survey is the only
measure of the prestige of leading brands
among wealthy Americans. A national sample of
1,400 wealthy American consumers, with an
average income of $341,000 and average net
worth of $3.9 million, was surveyed online.
Survey results are weighted to match
demographic and net worth profiles of the same
audience according to the latest Survey of
Consumer Finances from The
Federal Reserve.
The survey
incorporates four main "pillars" of brand
stature: Consistently Superior Quality,
Unique and Exclusive, Social Status (as a
product used by people who are admired and
respected), Self Enhancement (the brand makes
the consumer "feel special" across all aspects
of the customer experience).
The survey also
measures three key "outcome" metrics, which
are compared to the LBSI: worthiness of a
significant price premium, willingness to
recommend the brand to people they care about,
and the brand most likely to be considered the
next time a purchase is made. For more
information, go to
www.LuxuryInstitute.com.
Silversea is
recognized as an innovator in the luxury
segment, offering guests large-ship amenities
aboard four intimate vessels, Silver Cloud,
Silver Wind, Silver Shadow, and
Silver Whisper, all designed to offer
an atmosphere of conviviality and casual
elegance. With the addition of the regal
expedition ship
Prince Albert II in 2008, the
company's itineraries encompass all seven
continents.
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